How does IMPACT track search reputation performance?
Quick answer
IMPACT™ runs continuous Google queries for each client's keyword set across 500 cities, 69 countries, and 23 languages, classifies every ranking URL by ownership and SERP feature, and tracks movement, share-of-voice, and competitive position over time.
IMPACT™ runs the client’s keyword set against Google continuously, from the correct geographic and language context for each keyword. It classifies every ranking URL that appears and stores the full time series, so a single-day movement and the longer trend can be read together.
How the tracking works
- Continuous, geo-aware querying
- IMPACT™ runs Google queries against the defined keyword set for each client, executed from the correct geographic and language context, across 500 cities, 69 countries, and 23 languages.
- URL classification on every result
- Every ranking URL is classified along several dimensions:
- Ownership: client-owned, earned, third-party, or hostile.
- SERP feature: organic, AI Overview, People Also Ask, image, video, news, or knowledge panel.
- Topic: the subject the result speaks to.
- Time-series tracking
- IMPACT™ tracks movement, share-of-voice, and competitive position over time, so a one-position drop on a critical keyword last Tuesday sits next to the broader trend over the prior twelve months.
- Daily operational use
- Account teams use this data every day to spot threats, prioritize interventions, and produce the monthly client reporting that shows progress against the program’s goals.
Last reviewed: 19/05/2026
