What reporting does the IMPACT platform generate?
Standard IMPACT™ reports cover keyword ranking and movement by geography, share-of-voice against named peers, URL-level ownership classification, SERP feature presence, and competitive benchmark dashboards, with time-series exports feeding the monthly client report.
IMPACT™ generates a standard set of reporting views, ranking and movement, share-of-voice, URL ownership classification, SERP feature presence, and competitive benchmarks, and time-series exports from these views feed the monthly client report, with each report tied back to the program’s stated objectives so movement is interpretable rather than just descriptive.
Standard reports
- Keyword ranking and movement by geography
- Where the client’s keywords rank, and how those positions shift over time, broken out by location.
- Share-of-voice
- Visibility for the client measured against its named peer set.
- URL ownership classification
- Which ranking results are client-owned, earned, third-party, or hostile.
- SERP feature presence
- Which SERP features the client appears in across the tracked keyword set.
- Competitive benchmark dashboards
- The client’s position relative to peers across the metrics above, in dashboard form.
How the reports are used
Time-series exports power the monthly client reports, with each report tying back to the program’s stated objectives so movement is interpretable rather than just descriptive. Custom views are common, most engagements add at least one client-specific cut.
Last reviewed: 19/05/2026
