What does a monthly Five Blocks report include?

A monthly Five Blocks report is a structured progress document that walks the client through where their reputation stands across every layer the program touches and what comes next. It typically runs six sections – search standing, Wikipedia status, AI narratives, competitive benchmarks, work completed, and next steps – and is customized to the scope of each engagement, so a single-market monitoring program produces a lighter report than a multi-market program with peer comparison and Wikipedia work.

What a monthly report contains

Search standing

A review of search presence for the client’s key terms and their current standing relative to the objectives set at the start of the engagement, drawn from IMPACT™ tracking.

Wikipedia status

The status of any relevant Wikipedia page, its traffic, and any significant edits during the month – the same edit, vandalism, and traffic signals Five Blocks’ WikiAlerts™ tool is built to monitor.

AI narratives

Summaries of how the AI engines describe the client, with trend analysis over time. AIQ monitors eight major AI engines for this layer – ChatGPT, Copilot, Gemini, AI Overview, Perplexity, Grok, Claude, and Google AI Mode.

Competitive benchmarks

Benchmarking data that places the client’s standing in comparative context against a relevant peer set rather than in isolation.

Work completed

A summary of the work carried out during the month across the program’s active workstreams.

Next steps

Recommended focus areas and priorities for the next reporting period.

The first four sections report on the current state of the reputation across the search, Wikipedia, AI, and competitive layers; the last two close the loop on what was done and what is recommended next. Every section is scaled to the engagement – sections tied to services a given client is not running are reduced or omitted.