What is a reputation management progress report and what should it include?
A progress report covers SERP movement, AI narrative shifts, Wikipedia activity, peer benchmarks, work completed, prioritized recommendations, and wins or risks for the next period. The structure ties back to the agreed program goals.
Monthly progress reports at Five Blocks follow a consistent structure tied to the goals set at the start of the engagement. The sections: SERP (the Google results page) movement against priority queries with specific URL gains and losses, illustrated through IMPACT™ charts. AI narrative state across the eight engines AIQ monitors: sentiment trend, source attribution shifts, themes emerging or fading. Wikipedia activity including any Talk-page work filed or accepted and any edit notifications from WikiAlerts™. Peer benchmarks showing the client’s position relative to the named peer set across each layer. Work completed during the period: source-level interventions, content built, profile work, technical changes. Three to five prioritized recommendations for the coming period. A short list of wins worth noting and risks worth flagging. Visuals over text where useful. The report is the operational document for the engagement, not a marketing artifact.
Last reviewed: 19/05/2026
