What is a reputation management progress report and what should it include?

Monthly progress reports at Five Blocks follow a consistent six-section structure tied to the goals set at the start of the engagement. Each section maps to a distinct reputation layer and closes the loop between work performed and measurable change.

SERP movement

Priority-query rankings tracked at daily resolution through IMPACT™, with specific URL gains and losses called out. Charts show composition shifts, owned, earned, third-party, and hostile share, so the trend is visible at a glance rather than buried in tables.

AI narrative state

Sentiment trend, source-attribution shifts, and emerging or fading themes across the eight AI engines AIQ™ monitors: ChatGPT, Copilot, Gemini, AI Overview, Perplexity, Grok, Claude, and Google AI Mode. Engine-by-engine comparison shows where the narrative is improving and where it needs attention.

Wikipedia activity

Any Talk-page work filed or accepted, edit notifications from WikiAlerts™, reverts, and a current summary of article health. Flags anything requiring a response before the next reporting cycle.

Peer benchmarks

The client’s position relative to the named peer set across each layer: SERP share of voice, AI narrative quality, Wikipedia presence, Knowledge Panel completeness. Peer-relative data is usually more actionable than absolute numbers alone.

Work completed

The inputs for the period: source-level interventions, content built, profile work, entity-layer changes, technical changes. This section distinguishes what was done from what moved, durable change often lags the work by weeks to months.

Recommendations and risks

Three to five prioritized recommendations for the coming period, a short list of wins worth noting, and risks worth flagging for leadership attention. Visuals over text where they communicate better. The report is an operational document, not a marketing artifact.