How does Five Blocks measure and report results?

Five Blocks defines success metrics at the start of each engagement and tracks them throughout using two proprietary platforms, IMPACT for search and AIQ for AI narrative, plus qualitative client feedback.

Core KPI categories

Search prominence

Preferred content ranking for priority keywords tracked daily by IMPACT, which covers 500 locations across 69 countries in 23 languages. The KPI measures whether the right pages, owned properties, authoritative third-party sources, Wikipedia, hold the top positions for branded and reputational searches.

Knowledge Panel status and accuracy

Whether a Google Knowledge Panel exists for the entity, whether its description and structured fields are accurate, and whether corrections have been reflected. Knowledge Panel data is drawn from the Knowledge Graph, Wikipedia, and Wikidata; changes to those upstream sources feed through to the Panel over time.

AI narrative quality

AIQ monitors what eight major AI engines: ChatGPT, Copilot, Gemini, AI Overview, Perplexity, Grok, Claude, and Google AI Mode, say about the client. Measurement covers sentiment, accuracy of key claims, and the quality and diversity of the sources the engines are citing. AIQ surfaces this in real time so the team and client can see which version of the brand story is winning and where.

Wikipedia article status and stability

Whether a Wikipedia article exists, whether it accurately reflects the client’s narrative, and how stable it has been (edits, removals, flags). Wikipedia is a primary input to the Knowledge Graph and to AI engines, so its health is a leading indicator for both other KPI categories.

Client satisfaction

Qualitative feedback collected at review points throughout the engagement. Used alongside quantitative metrics to confirm the program is addressing the outcomes the client cares about.

Measurement tools

• IMPACT: Five Blocks’ proprietary SERP-tracking platform. Analysis covers 500 locations, 69 countries, and 23 languages, giving daily visibility into which pages are ranking and how prominence shifts over time.
• AIQ: Five Blocks’ AI-narrative intelligence platform. Polls eight AI engines: ChatGPT, Copilot, Gemini, AI Overview, Perplexity, Grok, Claude, and Google AI Mode, to show how each represents the client’s brand, executives, and narrative in real time. Available to clients independently starting at $99/month.