What KPIs should you track for online reputation?

A practical reputation KPI set covers the actual layers stakeholders interact with rather than vanity metrics. Branded SERP (the Google results page) rank for the fifteen to forty priority queries that drive perception, tracked across geographies where relevant. Share of voice on those queries against named peers: the percentage of page-one slots owned by the brand and its preferred content versus the competition. Knowledge Panel status: presence, accuracy, completeness, and entity card composition. AI engine sentiment across the eight models AIQ monitors plus source attribution quality (are the engines pulling from authoritative sources or from low-credibility ones). Wikipedia stability: edit activity, Talk-page disputes, accuracy of current content. Peer benchmarks on each of the above. Qualitative stakeholder feedback: what the client is actually hearing from investors, candidates, journalists, partners. The combined set is more useful than any single metric and forms the basis of monthly reporting.