What KPIs should you track for online reputation?

A practical reputation KPI set covers the actual layers stakeholders interact with rather than vanity metrics. Branded SERP rank for the fifteen to forty priority queries that drive perception – tracked across geographies where relevant. Share of voice on those queries against named peers – the percentage of page-one slots owned by the brand and its preferred content versus the competition. Knowledge Panel status – presence, accuracy, completeness, and entity card composition. AI engine sentiment across the eight models AIQ™ monitors plus source attribution quality (are the engines pulling from authoritative sources or from low-credibility ones). Wikipedia stability – edit activity, Talk-page disputes, accuracy of current content. Peer benchmarks on each of the above. Qualitative stakeholder feedback – what the client is actually hearing from investors, candidates, journalists, partners. The combined set is more useful than any single metric and forms the basis of monthly reporting.