How does Five Blocks approach client communication and reporting cadence?

Five Blocks calibrates its communication cadence to keep clients confidently informed without consuming their time. The cadence is built from four channels that run at different baseline frequencies, but it is not fixed: it scales up during crises and eases back during quiet maintenance, so the reporting rhythm always matches what the situation demands. The default posture is responsiveness with restraint.

Baseline cadence

• Weekly written updates – what moved in the program, what is in flight, and any pattern shifts in the monitoring data.
• Biweekly to monthly calls – strategy, decisions on upcoming work, and coordination with the client’s PR firm or counsel where relevant.
• Detailed monthly reports – written assessment against KPIs, with IMPACT™ and AIQ data summaries and full underlying data available on request.
• Ad hoc alerts during active situations – same-day or same-hour communication when something meaningful shifts in the search, AI, or Wikipedia layers, paired with an assessment and a recommended response.

The cadence adjusts to the situation

• Scaling up during a crisis: weekly cadence becomes daily.
• Scaling down during quiet maintenance: monthly reports run quarterly.