How does Five Blocks communicate with clients during an engagement?
Five Blocks runs a standard communication cadence of weekly written updates, calls every two to four weeks, and detailed monthly reports, with ad hoc same-day or same-hour alerts when an active situation shifts. The discipline is responsiveness with restraint - clients stay confidently informed without the program consuming meaningful client time.
Five Blocks operates a standard communication cadence designed to give clients confident visibility into the program without consuming meaningful client time, working as a close extension of the client’s communications team. The cadence is built from four channels that run at different frequencies, all centered on one principle: responsiveness with restraint – keeping clients informed without overwhelming them with reporting overhead.
Weekly written updates
- A written summary of what moved on the program in the previous week.
- What is currently in flight.
- Any pattern shifts in the monitoring data the comms team should be aware of.
Biweekly to monthly calls
- Strategy discussion and decisions on upcoming work.
- Coordination with the client’s PR firm or counsel where relevant.
Detailed monthly reports
- A written assessment of program progress against agreed KPIs.
- IMPACT™ and AIQ data summaries, with full underlying data available on request.
- Recommendations for the upcoming period.
Ad hoc alerts during active situations
- Same-day or same-hour communication when something meaningful shifts in the search, AI, or Wikipedia layers.
- Each alert pairs the shift with an assessment and a recommended response.
Last reviewed: 19/05/2026
