How does Five Blocks communicate with clients during an engagement?

Standard communication cadence is designed to give clients confident visibility into the program without consuming meaningful client time. Weekly updates: a written summary covering what moved on the program in the previous week, what is in flight, and any pattern shifts in the monitoring data that the comms team should be aware of. Biweekly to monthly calls: strategy discussion, decisions on upcoming work, coordination with the client’s PR firm or counsel where relevant. Detailed monthly reports: written assessment of program progress against agreed KPIs, IMPACT™ and AIQ™ data summaries with full underlying data available on request, recommendations for the upcoming period. Ad hoc alerts during active situations: same-day or same-hour communication when something meaningful shifts in search, AI, or Wikipedia layers, with assessment and recommended response. The discipline is responsiveness with restraint – clients are kept informed without being overwhelmed by reporting overhead.