What data does the IMPACT platform track?
Every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, plus SERP features, ownership classifications, peer benchmarks, and time-series movement.
IMPACT™ tracks every URL appearing on Google’s results pages for a client’s defined keyword set, across 500 cities, 69 countries, and 23 languages. Each ranking URL is classified by ownership (client-owned, earned media, third-party, hostile), by SERP feature (the elements on the Google results page: organic, AI Overview, People Also Ask, knowledge panel, image, video, news), and by topic. The platform records peer rankings against named competitors and stores the full time series. The output is roughly 100 million data points per day across the active client base.
Last reviewed: 19/05/2026
