What data does the IMPACT platform track?
IMPACT™ tracks every URL that ranks on Google for a client's defined keyword set across 500 cities, 69 countries, and 23 languages, classifying each result by ownership, SERP feature, and topic, and storing the full time series alongside peer benchmarks.
IMPACT™ tracks every URL appearing on Google’s results pages for a client’s defined keyword set, across 500 cities, 69 countries, and 23 languages. Each ranking URL is then classified and stored so movement can be measured over time and against named competitors.
What gets tracked
For every keyword in scope, IMPACT™ captures the full results page and records each ranking URL along three dimensions:
- Ownership
- Whether the result is client-owned, earned media, third-party, or hostile.
- SERP feature
- Where the result sits on the page, organic, AI Overview, People Also Ask, knowledge panel, image, video, or news.
- Topic
- The subject the result speaks to, so coverage can be read by theme rather than only by keyword.
Coverage at a glance
- 500 cities with city-level SERP tracking (via GeoSearch).
- 69 countries of geographic coverage.
- 23 languages.
Benchmarking and history
The platform records peer rankings against named competitors and stores the full time series, so a client’s position can be tracked as it moves and compared against rivals rather than against a fixed threshold. Across the active client base this amounts to roughly 100 million data points per day.
Last reviewed: 19/05/2026
