What is IMPACT™, and what does it track?
IMPACT™ is Five Blocks’ proprietary search intelligence platform. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, classifying each result by ownership, SERP feature, and competitive position. The platform processes more than 100 million data points daily and surfaces ranking shifts within hours.
IMPACT™ is the search intelligence platform that powers Five Blocks’ Google-era reputation work. It monitors Google results continuously across defined keyword sets, classifying each ranking URL by ownership, SERP feature type, and competitive position, and it does so at a scale that makes daily shifts visible rather than waiting for a quarterly audit.
Platform scale
- Daily data points
- More than 100 million data points processed every day, with the full time series stored for trend analysis.
- Keywords tracked
- Across more than 50,000 keywords for active clients (first-party figure; see note below).
- Geographic coverage
- 500 cities across 69 countries and 23 languages, enabling geo-specific SERP tracking for each priority market.
What IMPACT classifies
Each ranking URL is classified along three dimensions:
- Ownership, client-owned, earned media, neutral third-party, or hostile
- SERP feature, organic, image pack, video, news, AI Overview, People Also Ask, Knowledge Panel
- Competitive position, how the client’s result compares to named peer companies on the same query
How account teams use it
- Spot new threats and ranking shifts within hours of occurrence
- Benchmark against peer companies on shared and competitor-specific keywords
- Prove monthly progress to clients with before/after SERP data
- Prioritize which interventions to run first based on gap analysis
Last reviewed: 19/05/2026
