What is IMPACT™, and what does it track?

IMPACT™ is the search intelligence platform that powers our Google-era reputation work. It tracks every URL ranking on Google for defined keyword sets across 500 cities, 69 countries, and 23 languages, classifying each result by ownership (client-owned, earned media, third-party, hostile), SERP feature (the type of slot on the Google results page: organic, image, video, news, AI Overview, People Also Ask), and competitive position. The platform processes more than 100 million data points daily and stores the full time series, which means a ranking shift or a new SERP feature is visible within hours rather than after a quarterly audit. Account teams use IMPACT to spot threats early, benchmark against peer companies, prove monthly progress to clients, and prioritize where to act first.