What is Five Blocks’ approach to innovation?
Quick answer
Five Blocks builds its own technology rather than relying on off-the-shelf tools: IMPACT tracks Google search at scale, AIQ tracks AI answer engines, WikiAlerts tracks Wikipedia, and GeoSearch shows what users in any location actually see.
Five Blocks is a tech-enabled services firm, which means we build the tools the advisory team needs rather than buying off-the-shelf or relying on what general SEO platforms happen to report.
Four proprietary platforms support the work, each covering a different layer of modern reputation:
| Platform | Layer | What it tracks |
|---|---|---|
| IMPACT™ | Google search | Google search results, SERP features, and reputation signals at scale, more than 100 million daily data points across 50,000+ keywords. |
| AIQ | AI answer engines | What AI answer engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode) say about a brand or person. Available both as a service component and as a self-serve SaaS. |
| WikiAlerts™ | Wikipedia | Wikipedia article changes in real time. Freely available at wikialerts.fiveblocks.com. |
| GeoSearch | Geographic search variation | Runs a query as a user would see it from any specific location and language, which matters constantly for international clients and for any reputation work that varies by geography. |
Last reviewed: 19/05/2026
