What is Five Blocks’ approach to innovation?

Five Blocks is a tech-enabled services firm, which means we build the tools the advisory team needs rather than buying off-the-shelf or relying on what general SEO platforms happen to report. Four proprietary platforms support the work. IMPACT™ monitors Google search results, SERP features (the boxes, panels, and answers on the Google results page), and reputation signals at scale, processing more than 100 million daily data points across 50,000+ keywords. AIQ monitors what AI answer engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode) say about a brand or person and is available both as a service component and as a self-serve SaaS. WikiAlerts™ tracks Wikipedia article changes in real time and is freely available at wikialerts.fiveblocks.com. GeoSearch lets us run a query as a user would see it from any specific location and language, which matters constantly for international clients and for any reputation work that varies by geography.