How does Five Blocks use proprietary technology to deliver better results?
Quick answer
Five Blocks runs four proprietary platforms - IMPACT for Google search, AIQ for AI engines, WikiAlerts for Wikipedia, and GeoSearch for geographic variation - that give the team daily diagnostic data at a scale and granularity off-the-shelf tools cannot match, so strategy reflects current data rather than spot checks.
The four platforms cover the four layers of modern reputation, and each was built because the off-the-shelf alternatives could not produce the depth or cadence the work requires.
| Platform | Reputation layer | Why off-the-shelf tools fall short |
|---|---|---|
| IMPACT™ | Google search | The IMPACT keyword universe is far larger than what a typical SEO platform covers per client, and readings are taken daily rather than sampled a few times a week. |
| AIQ | AI answer engines | AIQ polls the eight engines it currently tracks daily (ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, Google AI Mode, and AI Overviews), where most tools cover only one or two. |
| WikiAlerts™ | Wikipedia | WikiAlerts flags edits in real time, where generic Wikipedia monitors lag by days. |
| GeoSearch | Geographic search variation | GeoSearch eliminates the VPN-and-proxy cycle a comms team would otherwise need to see Google as a user does in a different market. |
The practical effect on engagements: strategy decisions reflect current data rather than spot checks, and threats are caught early enough to act on.
Last reviewed: 19/05/2026
