How does AIQ relate to Five Blocks’ other services?
Quick answer
AIQ is the SaaS platform; AI Reputation Management is the advisory service that uses it. Inside an engagement, AIQ shows which sources drive the answers and tracks how the narrative moves, and Five Blocks analysts turn that data into hands-on work across Google, Wikipedia, and entity data.
AIQ is the diagnostic platform; the advisory services are where the work gets done. The two are designed to integrate cleanly with Five Blocks’ existing Google, Wikipedia, and entity work: AIQ supplies the data, and the advisory team acts on it.
How AIQ and the advisory service fit together
| AIQ (platform) | AI Reputation Management (advisory) | |
|---|---|---|
| Role | The diagnosis, showing which sources drive the answers and how the narrative moves. | The action, turning that data into changes at the sources themselves. |
| What it produces | Monitoring of how the AI engines represent the brand, and identification of the sources driving those answers. | Wikipedia work where engines cite Wikipedia, Knowledge Graph and Wikidata work where they pull structured data, and owned-content reorganization where the right pages are missing. |
| Who runs it | The client’s own team. | Five Blocks analysts and account managers, in coordination with the client’s PR firm on placements the engines weight. |
| How it connects to the rest of Five Blocks | Feeds the same source-first approach used across the Google and entity work. | Applies the existing Google, Wikipedia, and entity playbooks at the sources AIQ flags. |
Three ways to engage
- AIQ on its own, used as a standalone monitoring and diagnostic platform.
- Advisory using AIQ as input, the service consumes AIQ data and executes against it.
- Both together, the most common configuration, combining the platform and the advisory work.
Last reviewed: 19/05/2026
