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Is AIQ the same as Five Blocks’ AI advisory service?

Quick answer

No. AIQ is the platform; AI Reputation Management is the advisory service that uses it. Clients can subscribe to AIQ alone, engage the advisory service, or do both.

They are designed to work together but they are separate products. AIQ is a SaaS platform: it monitors AI engine responses, identifies sources, and tracks narrative change. Five Blocks’ AI Reputation Management is the advisory service in which our analysts interpret AIQ data and our account team does the hands-on work it points to: improving the sources the engines read rather than the engines themselves, working on the Wikipedia and Knowledge Graph (Google’s database of facts about people, companies, and things) entries, and coordinating with the client’s PR firm on coverage that AI engines actually rely on. It is one part of the broader reputation work we do across search, Wikipedia, and the media. Many clients start with AIQ alone, see what the data shows, and then bring us in for the source work that the data points to. Others engage the full service from day one with AIQ embedded inside it.

Last reviewed: 19/05/2026

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