Can AIQ be used by internal teams without Five Blocks’ involvement?

Yes. AIQ is sold as a self-serve product and the majority of subscribers run it without any advisory engagement on the Five Blocks side. The typical pattern: an in-house comms team or agency starts a trial, sets up topics, and uses the data inside their own reporting workflow. Some of those subscribers later engage us when the data points to source-layer work they need help executing on. Others run AIQ on its own indefinitely. Both are valid uses of the platform.