How does Five Blocks approach Google search reputation management?

Google search reputation management is the work Five Blocks has done longest, and the methodology has not fundamentally changed even as Google itself has shifted.

Step 1: Map the current SERP

IMPACT™ runs continuous queries for the client’s priority keyword set across the geographies and languages that matter, classifying every ranking URL by ownership, SERP feature, and topical relevance. The map produces the diagnostic, where the SERP is solid, where it is exposed, and where the leverage sits.

Step 2: Run three parallel intervention tracks

• Entity work: Wikidata records, schema markup, and Knowledge Panel optimization that strengthen the underlying signals across all queries.
• Content work, owned properties, third-party placements, and structured pages that fill specific SERP positions.
• Authority work, citations, links, and mention patterns that compound across the broader source ecosystem.

Step 3: Measure monthly

Progress is measured against the original map and reported monthly. Because the same entity and content signals feed both Google and AI engines, interventions compound across layers rather than shifting a single SERP position in isolation.

Why patience matters

Durable Google reputation work takes months to land but holds for years once it does. Google takes weeks to crawl and re-evaluate authority signals, and months for entity data to propagate through the Knowledge Graph and stabilize.