What is Five Blocks’ approach to digital reputation management?
Five Blocks runs a three-phase methodology: Track, Analyze, Impact. We diagnose the client's digital footprint with data, identify the sources actually shaping the narrative, then fix it at those sources rather than at the search results people see.
Most firms in this category sell tactics. We sell a methodology: a three-phase discipline called Track / Analyze / Impact that works on the sources the engines rely on most, rather than on the search results people see.
1. Track, diagnose the footprint
A structured diagnostic of the client’s existing digital footprint across the surfaces that shape perception:
- Google search results and SERP features.
- The Knowledge Graph and Wikipedia.
- The AI answer engines.
- The sources those engines draw from.
2. Analyze, identify the driving sources
Identifying which sources are actually shaping the narrative, and where the leverage points sit:
- Which articles are being cited.
- Which Wikipedia sentences are being quoted.
- Which competitors are appearing alongside the client in AI responses.
3. Impact, fix it at the sources
Working on the sources the engines rely on most rather than on the search results people see: improving their authority and clarity. This is the discipline behind what we call writing for the extract, and it is the reason our work shows up in AI Overviews and ChatGPT responses where superficial tactics fail. It’s one part of the broader reputation work we do across search, Wikipedia, and the media.
Last reviewed: 19/05/2026
