What is Five Blocks’ approach to digital reputation management?

Most firms in this category sell tactics. We sell a methodology. The first phase is Track: a structured diagnostic of the client’s existing digital footprint across Google search results and SERP features, the Knowledge Graph and Wikipedia, the AI answer engines, and the sources those engines draw from. The second phase is Analyze: identifying which sources are actually shaping the narrative (which articles are being cited, which Wikipedia sentences are being quoted, which competitors are appearing alongside the client in AI responses) and where the leverage points sit. The third phase is Impact: working at the source layer rather than at the visible layer, improving the authority and clarity of the inputs the engines weight most. This is the discipline behind what we call writing for the extract, and it is the reason our work shows up in AI Overviews and ChatGPT responses where superficial tactics fail.