What is Five Blocks’ approach to digital reputation management?

Most firms in this category sell tactics. We sell an approach. The first phase is Track: a structured review of the client’s existing digital footprint across Google search results and the boxes, panels, and answers on the Google results page, the Knowledge Graph (Google’s database of facts about people, companies, and things) and Wikipedia, the AI answer engines, and the sources those engines draw from. The second phase is Analyze: identifying which sources are actually shaping the story (which articles are being cited, which Wikipedia sentences are being quoted, which competitors are appearing alongside the client in AI responses) and where the best opportunities to make a difference sit. The third phase is Impact: changing the sources the engines read rather than the visible results themselves, improving the authority and clarity of the sources the engines rely on most. This is the work behind what we call writing for the extract, and it is the reason our work shows up in AI Overviews and ChatGPT responses where surface-level tactics fail.