Content Strategy
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is pillar content and how does it support reputation management?
Pillar content is comprehensive, authoritative content on a core topic that supports many smaller related pieces. It builds the topical authority that Google and the AI engines recognize and reward.
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How do you create content that both ranks in Google and gets cited by AI?
Content that wins both is fact-dense, well-structured, schema-marked, recently updated, and hosted on authoritative domains with named expert authors and authoritative external citations. The disciplines overlap heavily.
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How do you use data-driven content to build credibility and authority?
Data-driven content (proprietary research, surveys, benchmarks) attracts third-party citations and amplification, signaling expertise to both Google and the AI engines and building durable authority.
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How do you create content that addresses common negative narratives proactively?
Pre-emptive content addresses anticipated negative narratives before a crisis: clear, accurate, well-sourced explainers on sensitive topics that become the canonical reference if questions ever arise.
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How do you repurpose content across channels for maximum reputation impact?
Repurpose across formats (long form, short form, video, podcast, social) and platforms, since each medium has different reach and different AI-ingestion characteristics. One idea can populate the whole stack.
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Services for Content Strategy
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
