Content Strategy
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What is pillar content and how does it support reputation management?
Pillar content is comprehensive, authoritative content on a core topic that supports many smaller related pieces. It builds the topical authority that Google and the AI engines recognize and reward.
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How do you create content that both ranks in Google and gets cited by AI?
Content that wins both is fact-dense, well-structured, schema-marked, recently updated, and hosted on authoritative domains with named expert authors and authoritative external citations. The disciplines overlap heavily.
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How do you use data-driven content to build credibility and authority?
Data-driven content - proprietary research, surveys, benchmarks - attracts third-party citations and amplification, signaling expertise to both Google and the AI engines and building durable authority.
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How do you create content that addresses common negative narratives proactively?
Pre-emptive content addresses anticipated negative narratives before a crisis - clear, accurate, well-sourced explainers on sensitive topics that become the canonical reference if questions ever arise.
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How do you repurpose content across channels for maximum reputation impact?
Repurpose across formats - long form, short form, video, podcast, social - and platforms, since each medium has different reach and different AI-ingestion characteristics. One idea can populate the whole stack.
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