How do you measure which content is driving the most reputation value?

Measuring which content drives reputation value requires looking past vanity metrics to the signals that reflect actual reputational impact. The core measures: search rank for the target branded and topical queries, since holding positions is the direct goal; citation and framing in AI answers, increasingly where perception forms; third-party amplification and earned citation, which show the content is building authority externally; and engagement signals like time on page that distinguish content people read from content that merely ranks. For commercially-oriented programs, lead or contact attribution ties content to business outcomes. The discipline is attributing impact to specific pieces rather than crediting the program as a whole, so the calendar can be steered toward what works. This is harder than counting pageviews but far more useful. We measure content against search positions with IMPACT™ and against AI citation and framing with AIQ™, since the question is whether a piece closed a reputation gap, not whether it got traffic.