How do you audit what AI says about your company?

An AI audit is the diagnostic delivered as a one-time analytical product, distinct from continuous monitoring. The structure is consistent across audits: a defined prompt set covering the brand, named executives, key products or services, relevant themes and issues, and named peer companies; execution against the eight major engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, Google AI Mode); analytical layer covering themes, sentiment, source attribution, peer comparison, accuracy gaps, and identified risk areas; deliverable that includes both the raw findings and a prioritized list of interventions. We deliver audits routinely as standalone engagements, as the starting point for ongoing programs, and as new-business material for PR firms bringing AIQ into prospect conversations. The audit answers a specific question, what is AI saying about us right now and what should we do about it, in a form a CCO (chief communications officer) can act on.