Can you influence what AI says about your company?

Direct control is not on the table. The engines are proprietary, the prompts are user-controlled, and prompting the model to change its answer has no lasting effect, because the engine doesn’t remember what you tell it and rebuilds every answer fresh from the sources it trusts. What works is improving the sources the engines rely on most: improving the Wikipedia article when Wikipedia is being cited, fixing the Knowledge Graph entity (Google’s database of facts about people, companies, and other entities) when structured data is driving the answer, strengthening your own pages when the engines are missing the right ones, and earning third-party coverage in sources the engines actually trust. AIQ shows which sources each engine is drawing on for each prompt, which makes the work targeted rather than diffuse. The pattern over a six-to-twelve-month engagement is that the narrative shifts as those underlying sources shift. The pace is real but not instant.