How do we control what ChatGPT says about us?

Direct control of ChatGPT output is not on the table for any company. The model is proprietary, the prompts are user-controlled, and asking the model to change its answer has no durable effect across sessions or users. What works is influencing the sources ChatGPT relies on – Wikipedia is the single biggest lever, followed by mainstream news coverage, structured data, and well-built owned properties – and monitoring continuously through AIQ™ so drift is caught early. The right framing is that AI reputation is a function of the underlying information ecosystem, and the work is at that layer. The output is a derivative of the inputs; managing the output without managing the inputs is theater.