Strategy & Tactics
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How do you manage search results for a company rebrand?
Rebrand search work redirects old domains, updates Wikipedia and Wikidata to the new identity, refreshes the Knowledge Panel and directory listings, and publishes definitive content establishing the new name across the sources the engines read.
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How do you handle negative content that appears in Google’s People Also Search For?
People Also Search For boxes show the names Google associates with the one you searched for. You can influence them by getting the brand named alongside the names you prefer in authoritative content.
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How do you handle search results during a product recall?
Product recall search work prioritizes factual customer-facing content, regulatory-aware messaging coordinated with counsel, AI narrative monitoring through AIQ, and authoritative coverage of the remediation as it progresses.
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What role do press releases play in modern reputation management?
Press releases distributed through authoritative wires build entity signals and feed AI training data, but they rarely rank durably on their own. They support broader reputation work rather than functioning as a primary tactic.
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What is the role of domain authority in reputation management?
Domain authority is a useful shorthand for the cumulative authority signals across a domain. Reputation work builds it on owned domains over time and secures placements on already-authoritative third-party domains, not chasing link volume.
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Services for Strategy & Tactics
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
