Strategy & Tactics

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle search results during a product recall?

  During a product recall, the work is sequenced: publish factual customer-facing content on owned properties, align public messaging with the regulatory record through counsel, monitor the AI narrative daily with AIQ, and build authoritative coverage of the remediation so the resolution outranks the initial recall over time.

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• What is the role of domain authority in reputation management?

  Domain authority is a third-party shorthand for the cumulative trust signals a domain has built up over time. Reputation work invests in it on owned domains and uses it as a placement criterion for earned coverage on already-trusted sites, rather than chasing link volume.

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• How do you manage search results across different geographies?

  Manage geographic search by viewing Google as a searcher sees it in each market, then closing the gaps per market: regional content where the audience needs it, country-specific domains or subfolders, local entity signals, and language-aware AI monitoring through AIQ. Progress is reported per market.

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• How do you create a microsite for reputation management purposes?

  A reputation microsite focuses a single narrative - an executive, an initiative, a response, or a brand-within-the-brand - on a clean, descriptive domain, marks up every content type with appropriate schema (Person, Organization, FAQPage, NewsArticle), links sameAs to the corporate canonical and authoritative external profiles, and is maintained as a long-term asset. The failure mode is the throwaway microsite: thin content, no schema, no link discipline, deprecated after a year.

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• How do you handle negative content in Google Image search?

  Negative Google Image results are handled as a discrete workstream: optimize owned-property imagery (current, professional photos with descriptive filenames, alt text, and ImageObject schema, embedded on high-authority pages), pursue source-level takedown where the host has a removal process, and build authoritative competing imagery on credentialed third-party sites with strong surrounding context.

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