Strategy & Tactics

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle search results during a product recall?

  During a product recall, the work is sequenced: publish factual customer-facing content on owned properties, align public messaging with the regulatory record through counsel, monitor the AI narrative daily with AIQ, and build authoritative coverage of the remediation so the resolution outranks the initial recall over time.

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• What role do press releases play in modern reputation management?

  Press releases on authoritative wires build entity signals and feed AI training data, but they rarely rank durably on their own because engines recognize them as paid distribution. Treat them as supporting infrastructure for routine corporate news, not a substitute for earned media.

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• How do you manage search results across different geographies?

  Manage geographic search by viewing Google as a searcher sees it in each market, then closing the gaps per market: regional content where the audience needs it, country-specific domains or subfolders, local entity signals, and language-aware AI monitoring through AIQ. Progress is reported per market.

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• How do you handle negative content in Google Image search?

  Handle negative Google Image results as a separate workstream: optimize owned-property imagery (current, professional photos with descriptive filenames, alt text, and ImageObject schema, embedded on high-authority pages), pursue source-level takedown where the host has a removal process, and build competing imagery on credentialed third-party sites with strong surrounding context.

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• How do you manage search results for a company rebrand?

  Managing search results through a rebrand follows an ordered technical sequence: 301-redirect every legacy domain and URL to its new location, update Wikidata and then the Wikipedia article to the new name, correct the Google Knowledge Panel through verified entity correction, refresh authoritative directory listings, and publish canonical owned content that links the old and new names via alternateName.

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