How do you handle negative content in Google Image search?

Image-search reputation is a discrete workstream because Image search ranks differently than web search. The common problems: an unflattering or outdated photo dominating the name query, a contextually damaging image (a protest, a mugshot, an embarrassing moment) ranking high, or competitor or hostile imagery appearing alongside the brand. The response: optimize owned-property imagery with current, professional photos, descriptive filenames, alt text, ImageObject schema, and embedding on high-authority pages. Pursue source-level takedown where the host has a process (most major platforms do for specific categories such as mugshot sites, certain news outlets for outdated images, and social platforms for policy violations). Build authoritative competing imagery on credentialed third-party sites (corporate coverage, conference appearances, association profiles) with strong surrounding context so the engine has positive material to rank.