How do you manage search results across different geographies?

Google’s results differ materially by country, city, language, and device, so a multi-market reputation program has to track each market independently rather than reporting from a single location. The starting point is seeing each market as a local searcher sees it, then building market-specific strategies only where the data shows they are needed.

How the approach works

1. See Google in each market, we use GeoSearch to view the SERP as a searcher in any of hundreds of cities sees it, establishing what the reputation layer actually looks like market by market.
2. Target the gaps per market, the interventions vary by geography and are applied only where needed (see below).
3. Monitor AI engines in parallel: AIQ runs alongside the search work, because AI responses also vary by language and locale.
4. Report per market, monthly reporting breaks progress out by geography so clients can see what is working in each market.

Market-specific interventions

• Regional content, market-specific information on the corporate site, or a localized microsite, where the audience needs it.
• Country-specific domains or subfolders, ccTLDs or subfolders for true multi-region operations.
• Local entity signals, Google Business Profile and regional directories where applicable.
• Wikipedia language versions, language-version work where notability supports it.