Strategy & Tactics

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle AI search results that cite outdated information about your company?

  Update the underlying sources (owned content, Wikipedia, structured data), publish recent authoritative content with current facts, and watch for the engines to pick up the change.

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• What is the role of knowledge panels and structured data in AI search?

  Direct AI inputs. When Google's Knowledge Graph contains accurate entity data, engines that draw on Google (Gemini, AI Overviews, and increasingly others) tend to reflect that accuracy. Errors in the Knowledge Graph tend to propagate the same way.

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• How do you build a content strategy specifically for AI visibility?

  Build around topical authority: pillar content covering core topics in depth, supporting content answering specific questions, FAQ blocks for direct extraction, and consistent updating to maintain freshness.

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• What is entity optimization for AI?

  Entity optimization for AI is the work of making a brand or person legible to AI systems through structured data, Wikipedia, Wikidata, schema markup, and consistent attributes across authoritative sources.

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• How do you correct AI-generated misinformation about your brand?

  Identify the source the engine is anchored to (often Wikipedia, a particular article, or an aggregator), fix or counter that source, and monitor across engines as the correction propagates.

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