Services & Methodology

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How does Five Blocks manage the relationship between a client’s PR team and reputation strategy?

  Five Blocks operates as embedded capability within a client's existing PR or comms structure, not as a parallel function. Data flows both ways, IMPACT and AIQ outputs go to the PR firm's account leads; their media plans and proactive narrative work come to Five Blocks, and the division of labor stays clean: media relations and storytelling sit with the PR firm, while entity, Wikipedia, search, and AI source-layer work sit with Five Blocks.

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• How does Five Blocks handle reputation management for individuals with common names?

  For individuals with common names, Five Blocks builds disambiguation infrastructure at the entity layer: a distinct Wikidata record with disambiguating attributes, schema.org Person markup with sameAs links on the owned bio page, and third-party citations that consistently use identifying context. These signals help search engines and AI engines route queries about the client to the client rather than to a namesake.

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• What services does Five Blocks offer?

  Five Blocks offers a modular set of digital reputation services across three layers: Google search, Wikipedia and Wikidata, and the AI answer engines. Most clients engage us first for an acute issue, then continue on retainer once the immediate work is stabilized.

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• How does Five Blocks benchmark my brand’s reputation against peers?

  Five Blocks benchmarks reputation against a named peer set using two instruments: IMPACT™ compares search position, share-of-voice, and SERP composition across shared keywords; AIQ™ compares AI narrative themes, source attribution, and sentiment across the eight engines AIQ currently tracks. Results appear in every monthly report, giving clients a relative position rather than an absolute number.

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• How do corporate communications teams use Five Blocks?

  Corporate communications teams use Five Blocks for baseline reputation monitoring, crisis preparation and response, executive visibility, employer brand management, and coordinating narrative across owned, earned, and AI channels, typically as an embedded extension of the team on retainer.

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