Services & Methodology

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Can Five Blocks edit my Wikipedia page?

  Yes. Five Blocks improves Wikipedia pages through disclosed conflict-of-interest (COI) editing, never direct edits. We set up an account that publicly states who it represents, research well-sourced changes, and propose them on the article's Talk page, where independent community editors decide whether to implement them.

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• How does Five Blocks manage the relationship between a client’s PR team and reputation strategy?

  Five Blocks operates as embedded capability within a client's existing PR or comms structure, not as a parallel function. Data flows both ways, IMPACT and AIQ outputs go to the PR firm's account leads; their media plans and proactive narrative work come to Five Blocks, and the division of labor is kept clean: media relations and storytelling sit with the PR firm, while entity, Wikipedia, search, and AI source-layer work sit with Five Blocks.

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• Can Five Blocks change what AI says about a brand?

  Yes. Five Blocks improves the underlying sources AI models rely on, both their training data and what they retrieve in real time through RAG, which shifts how brand narratives are represented over time.

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• What is Five Blocks’ approach to proactive vs reactive reputation management?

  Proactive reputation work, building a Wikipedia article, an optimized Knowledge Panel, authoritative owned content, and consistent entity signals before they are needed, almost always delivers stronger and faster results than reactive crisis response. Reactive work is possible, but it operates at a structural disadvantage: it is more costly, slower to show results, and must compete against negative content that may already be entrenched in search and AI answers.

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• How does Five Blocks coordinate with PR firms?

  PR, public affairs, and investor relations firms refer clients to Five Blocks for specialized Wikipedia, AI reputation, entity, and search work that sits outside their core practice. The partnership runs in whichever format suits the firm's client relationship: white-label (Five Blocks in the background), named-specialist (Five Blocks as the visible technical partner), or co-pitch (Five Blocks on the prospect pitch as the AI or Wikipedia capability).

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