Responding to a Crisis

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Can a law firm force Glassdoor to remove defamatory reviews?

  Rarely. Glassdoor only removes reviews that violate its content policies or that survive a defamation claim through legal channels; most negative reviews are protected speech. The durable response is sustained authoritative employer-brand content, not wholesale removal.

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• If I optimize my own website for my CEO’s name, will it outrank the negative article?

  Sometimes, but not reliably on its own. A single owned property rarely outranks a strong negative result, because Google weights authority across the full set of sources covering a name. What works is a combination: several authoritative properties, entity-layer strengthening in the Knowledge Graph and Wikidata, and source-level intervention on the article itself.

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• How do you handle a reputation crisis caused by a former employee?

  A former-employee crisis requires four coordinated response tracks: legal assessment of defamation and confidentiality exposure; a measured, factual communications response that does not amplify the dispute; digital monitoring across platforms and AIQ for narrative formation; and authoritative owned content that puts the company's record in context. The noise usually diminishes over months as the authoritative record accumulates.

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• A court ruled the defamatory content must be removed. Why is it still on Google?

  Court orders bind specific named parties, usually the original publisher or host, not Google. When content still appears in Google after a removal order, the content persists on mirror sites, aggregators, syndication partners, cached snapshots, or forum quotations that were never subject to the order. Each persistence point needs its own enforcement action: a Google de-indexing request under applicable right-to-be-forgotten frameworks, a DMCA copyright removal where a copyright angle exists, or direct legal action against secondary publishers.

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• What is the role of owned properties during a reputation crisis?

  Owned properties are the canonical record of a crisis. The corporate site, newsroom, executive bios, fact pages, and FAQ explainers hold the company's account of events, and journalists, regulators, customers, and AI engines cite from them. When they are accurate and current they get cited as the source of record; when they are out of date, the contested version fills the gap.

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