Responding to a Crisis
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
-
What is the role of owned properties during a reputation crisis?
Owned properties are the canonical record of a crisis. The corporate site, newsroom, executive bios, fact pages, and FAQ explainers hold the company's account of events, and journalists, regulators, customers, and AI engines cite from them. When they are accurate and current they get cited as the source of record; when they are out of date, the contested version fills the gap.
Read the full answer -
How do you create a reputation crisis response plan before a crisis happens?
A pre-crisis reputation plan identifies four to eight brand-specific scenarios, assigns named owners and tiered SLAs for each, holds counsel-approved draft statements and FAQ pages ready to activate, pre-loads monitoring queries in IMPACT and AIQ, and is exercised against a realistic scenario twice a year so the response muscle stays current.
Read the full answer -
What is digital crisis preparedness and how do you build it?
Digital crisis preparedness combines pre-built infrastructure (counsel-approved statement templates, FAQ and fact pages, current leadership content, and pre-saved IMPACT and AIQ monitoring queries) with practiced response through twice-yearly drills against realistic scenarios. Building both before a crisis leads to faster, better outcomes when a real situation arrives.
Read the full answer -
How do you manage search results when news coverage is ongoing?
Run daily monitoring on both Google and AI engines, produce responsive content on owned properties as facts evolve, update Wikipedia through Talk-page edit requests with reliable sourcing, align the reputation cadence with PR, and keep stakeholders updated on a regular rhythm.
Read the full answer -
How do you assess the severity of a reputation crisis?
Assess severity across four signals: media reach (which outlets, what tier), social amplification rate (whether the story is gaining or losing reach), AI narrative formation (how many engines have absorbed it and how confidently), and stakeholder reach (whether investors, regulators, customers, or employees are calling). Read together, the four tell you far more than any one alone.
Read the full answer
Services for Responding to a Crisis
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
Talk to our team
Tell us a little about your situation and we will be in touch.
