Responding to a Crisis
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Can a law firm force Glassdoor to remove defamatory reviews?
Rarely. Glassdoor takedowns require either a defamation showing or a platform-policy violation. Most negative reviews are protected speech and the durable response is sustained authoritative content plus employer-brand work.
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If I optimize my own website for my CEO’s name, will it outrank the negative article?
Sometimes, but not reliably on its own. A single owned property rarely outranks a strong negative result; the work that succeeds combines multiple authoritative properties, entity-layer strengthening, and source-level intervention.
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How do you handle a reputation crisis caused by a former employee?
Legal coordination on what is and is not actionable, careful factual response where appropriate, monitoring of social and AI for amplification, and authoritative content that contextualizes the dispute without becoming the story.
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A court ruled the defamatory content must be removed. Why is it still on Google?
Court orders bind specific URLs or hosts, not Google. Continued presence on Google usually reflects cached copies, mirrors, syndication, or other hosts where the content still lives. Each requires separate enforcement.
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What is the role of owned properties during a reputation crisis?
Owned properties are the canonical record. They are where the company's version of events lives, where journalists and AI engines can cite from, and where corrections and updates can happen on the company's own timing.
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