Measuring AI Mentions
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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How frequently should you monitor AI outputs about your brand?
Match monitoring frequency to the stakes: daily for high-profile, regulated, or crisis-exposed brands; weekly for established brands with stable narratives; and at minimum, monthly baseline checks paired with quarterly full audits.
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How do you compare your AI reputation to competitors?
Run the identical prompt set on the same AI engines over the same time window for your brand and each named peer, then compare sentiment, theme distribution, source citations, and prominence. The conditions have to be held constant, or any differences you see may be artifacts of the method rather than real differences in how AI describes the companies.
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What is an AI narrative audit and what does it cover?
An AI narrative audit is a structured read of what the major AI engines say about a brand, covering engine responses, source attribution, recurring themes, per-engine sentiment, peer comparison, accuracy gaps, and risk areas, and ending in a prioritized list of actions to shift the narrative.
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What is AI share of voice and how do you measure it?
AI share of voice is the proportion of AI responses on a topic in which a brand is mentioned or cited, compared to a named peer set across the same prompts and engines, with each mention weighted by how prominently it appears in the response.
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What reporting should stakeholders receive about AI reputation?
Decision-grade reporting on AI reputation has six components, a dashboard summary, peer comparison, theme trends, a source-quality assessment, accuracy concerns, and a prioritized list of interventions, with the recommendations pulled to the front. Reporting that stops at description, telling stakeholders what is happening without telling them what to do, is not useful.
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Services for Measuring AI Mentions
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
