How frequently should you monitor AI outputs about your brand?

Monitoring frequency follows the stakes. High-profile brands – public companies, brands in regulated industries, brands with active narrative risk, brands in or near a crisis – need daily monitoring; the engines move fast enough that weekly cadence misses meaningful shifts. Established brands with stable narratives can run weekly polling for ongoing visibility and use the same data to spot drift early. The minimum standard for any brand serious about AI as a channel is monthly baseline checks paired with quarterly full audits – below that, drift is caught only after it has materialized into business consequences. AIQ™ is built to run daily by default because the cost difference between daily and weekly is minimal once the topics are set up, and the diagnostic value of daily is materially higher.