What does a reputation management engagement actually involve?

The standard components of an engagement: an upfront diagnostic that establishes the baseline; a written strategy that prioritizes interventions and sets twelve-month goals; content production across owned properties and earned channels; entity optimization including Wikidata, schema markup (structured tags that tell search engines what a page is about), sameAs links (identifiers that tell Google your profiles are the same entity), and Knowledge Panel work; Wikipedia engagement where the client has or should have an article, conducted under disclosed COI rules; AI narrative work using AIQ to identify source-level interventions across the eight engines we track; continuous monitoring through IMPACT™, AIQ, and WikiAlerts™; and a monthly written report tying progress back to the agreed objectives with the underlying data available. The mix and emphasis vary by client and category, but those components are the spine of the work.