How do you coordinate reputation management across multiple countries?

Running reputation across multiple countries requires a structural model that separates the central canonical identity from the market-specific execution. The market-specific layer adapts to local conditions: regional content on country sites or subfolders, local entity signals through country-appropriate directories, language-aware AI monitoring through AIQ™ with prompts in the local language, partnerships with local PR firms for earned media in credentialed regional outlets. Governance runs across both layers: a central program lead ensures consistency on factual claims and canonical positioning while market leads adapt tactics to local conditions. The pattern that fails is either pure global (insensitive to market reality) or pure local (incoherent across markets).