Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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What is entity resolution and why does it matter for reputation?
Entity resolution is how systems decide that multiple references (URLs, profiles, mentions) point to the same identity. Reliable resolution depends on sameAs links, consistent attributes, and authoritative anchors.
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How do you know if Google recognizes your company as an entity?
Check for a Knowledge Panel, query Wikidata for the entity, review how AI engines describe it across models, and use tools like AIQ to verify what search and AI systems actually return. Recognition shows in the output.
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How does entity optimization differ from traditional SEO?
SEO targets keyword ranking on pages; entity optimization targets recognition as a distinct identity in the Knowledge Graph and AI engines, which takes structured-data and authoritative-source work, not just on-page tactics.
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What is the difference between entity optimization for people vs companies?
Person entity work leans on Wikipedia where notable, LinkedIn, a schema-marked personal site, and authoritative bio citations; company work leans on Wikipedia, Wikidata, Crunchbase, Organization schema, and corporate references.
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What is an entity home and why does every brand need one?
The entity home is the canonical web property that defines an entity's official identity, usually the corporate or personal site with schema markup, and serves as the anchor every other signal links back to.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
