Fundamentals
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What is entity optimization?
Entity optimization refers to the process of helping search engines like Google and AI Answer Engines like ChatGPT understand who or what a client is, based on structured signals from across the web.
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What is entity resolution and why does it matter for reputation?
Entity resolution is how systems decide that multiple references - URLs, profiles, mentions - point to the same identity. Reliable resolution depends on sameAs links, consistent attributes, and authoritative anchors.
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How do you know if Google recognizes your company as an entity?
Check for a Knowledge Panel, query Wikidata for the entity, review how AI engines describe it across models, and use tools like AIQ™ to verify what search and AI systems actually return. Recognition shows in the output.
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How does entity optimization differ from traditional SEO?
SEO targets keyword ranking on pages; entity optimization targets recognition as a distinct identity in the Knowledge Graph and AI engines, which takes structured-data and authoritative-source work, not just on-page tactics.
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What is the difference between entity optimization for people vs companies?
Person entity work leans on Wikipedia where notable, LinkedIn, a schema-marked personal site, and authoritative bio citations; company work leans on Wikipedia, Wikidata, Crunchbase, Organization schema, and corporate references.
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