Fundamentals
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What is entity authority and how do you build it?
Entity authority is the combined strength of the signals tying a brand or person to its identity - Wikipedia, Wikidata, the official site, schema, authoritative citations - built through consistent, verified, well-sourced presence.
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What is an entity in the context of search and AI?
A uniquely identifiable thing - a person, brand, place, product, or concept - that search and AI systems treat as a distinct node with its own attributes and relationships, not just a string of keywords.
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What role does Wikidata play in entity recognition?
Wikidata is the free, structured knowledge database maintained by the Wikimedia Foundation, and the engines and Knowledge Panel read it directly, which makes it a high-leverage entity signal.
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How do I get a Google Knowledge Panel?
Knowledge Panel eligibility depends on Google's assessment of an entity's 'notability' - a determination informed by Wikipedia presence, Wikidata entries, authoritative third-party mentions.
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What is the difference between a keyword and an entity in search?
A keyword is a search query like 'reputation management'; an entity is a recognized thing like 'Five Blocks' the firm. SEO targets keyword ranking; reputation work increasingly targets entity recognition.
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