Fundamentals

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How does Google rank search results for branded queries?

  Google ranks branded queries using domain and page authority, structured data, entity recognition, click and engagement signals, freshness, contextual factors like searcher location and history, and increasingly AI-derived intent signals.

  Read the full answer →
• How long does it take to see results from reputation management?

  Meaningful movement typically appears in 3 to 6 months. Durable, defensible results land in 6 to 12 months. Complex situations or contested SERPs can run 12 to 24 months or longer.

  Read the full answer →
• What does a reputation management engagement actually involve?

  Diagnostic, strategy, content production, entity optimization, Wikipedia work where applicable, AI narrative work, ongoing monitoring through IMPACT and AIQ, and structured monthly reporting against agreed KPIs.

  Read the full answer →
• What is a SERP and why does it matter for reputation?

  A SERP (Search Engine Results Page) is the page Google returns for a query. For reputation, it is the canonical first impression every stakeholder sees before any meeting, due diligence call, or hiring decision.

  Read the full answer →
• Why does reputation start with search and AI?

  Because that is where the decision is made. Investors, journalists, candidates, customers, and counterparties all start a brand or executive interaction by searching. Whatever they see in the first ten seconds frames everything that follows.

  Read the full answer →