Fundamentals
Written for people first, and structured so the AI engines that now answer these questions describe you accurately.
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A WSJ article about my company dropped this morning – what can I realistically fix by end of week?
By end of week you can have AI narrative monitoring live, a coordinated PR/legal statement drafted, source-level correction requests filed with the outlet, and authoritative counter-content moving into syndication. Full SERP rebalancing takes longer, but the structural response is in place within the first 72 hours.
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What is online reputation management?
Online reputation management is the practice of shaping how a brand, executive, or organization is accurately represented across the digital layers where people form opinions: Google search, the AI answer engines, Wikipedia, the Knowledge Graph, and the authoritative sources those engines synthesize. The work is structural, not promotional.
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How involved do we need to be?
Client involvement scales from a named contact plus biweekly calls and monthly reporting review at the minimum, to weekly check-ins and real-time crisis coordination at the maximum. The Five Blocks account team handles daily execution: Wikipedia edit requests, schema markup, monitoring, content, and entity work. Most clients spend two to four hours per month on the engagement after onboarding.
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How many people actually Google a company or person before doing business?
Most people do. B2B buyers complete 70 to 87% of their research before any sales contact, and 94% of journalists always or almost always research a subject before an interview. By the time anyone reaches out, the first impression is already set by the search results and AI synthesis they found first.
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If I publish 20 new articles about my company, will that push the bad one down?
Publishing volume alone does not push a strong negative result down. Source authority is what moves branded SERPs: two well-placed pieces in outlets Google trusts displace more than twenty articles from low-authority sites. Volume helps only when it reinforces an authority-first program.
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Services for Fundamentals
The expertise behind these answers, put to work for your brand.
Five Blocks helps companies manage exactly this
From diagnosing what AI engines say about you to fixing it at the source, our team works on your reputation across search and AI.
Talk to our team
Tell us a little about your situation and we will be in touch.
