What if we’re not sure what we need?

Senior communications leaders rarely need to define their own scope before engaging. The diagnostic is designed for exactly this case: Five Blocks runs the complete audit, produces a written assessment of what is actually happening, and identifies which interventions would have the most leverage, so the client arrives at an engagement decision with a clearer picture of their reputation landscape than they had going in.

What the diagnostic covers

1. IMPACT audit across the branded SERP, a structured read of what appears when audiences search for the client, across the search results where reputation is built or damaged.
2. AIQ audit across the eight AI engines AIQ currently tracks, how the client is represented in ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot, Google AI Mode, and AI Overview, and what source layer is driving those representations.
3. Wikipedia and Knowledge Panel review, accuracy, completeness, and consistency of the encyclopedia article and the entity card Google surfaces in branded searches.
4. Entity audit, whether the client entity is correctly resolved across structured data signals, Wikidata, and the knowledge graph.
5. Peer comparison, how the client’s digital landscape compares to named peers or sector benchmarks, to calibrate what “good” looks like and surface competitive gaps.

What the client receives

• A written assessment of the current reputation landscape
• A prioritized list of interventions ranked by expected leverage
• A defensible internal case for where to focus budget and effort

How to think about commitment

The diagnostic is a fixed-fee project and stands on its own. Many ongoing engagements grow out of it, but there is no obligation to continue. Clients describe it as the closest thing to a free trial in this category, and it typically saves time on both sides by replacing scope-definition conversations with actual data.