How involved do we need to be?
Quick answer
Client involvement scales from a named contact plus biweekly calls and monthly reporting review at the minimum, to weekly check-ins and real-time crisis coordination at the maximum. Daily execution: Wikipedia edit requests, schema markup, monitoring, content, and entity work, is handled by the Five Blocks account team; most clients spend two to four hours per month on the engagement after onboarding.
Client involvement is calibrated to the engagement and to the client’s preferred working style. The account team handles daily execution; the client provides direction, context, and approval, not operational labor.
Minimum involvement
- A named primary contact on the communications or executive side
- Biweekly or monthly strategy calls
- Client review of significant content before it is published or submitted
- Review of monthly reporting against program goals
Maximum involvement (active programs in sensitive sectors)
- Weekly check-ins
- Real-time crisis coordination
- Joint working sessions with the client’s PR firm or legal counsel
What the Five Blocks team handles
- Wikipedia edit requests
- Schema markup
- IMPACT™ and AIQ™ monitoring
- Content production
- Entity work
Most clients report spending two to four hours per month on the engagement after onboarding completes.
Last reviewed: 19/05/2026
