Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle reputation when an executive is arrested?

  In the first week after an executive is arrested, the legal posture controls everything, so reputation work is mostly preparation, not action: coordinate with counsel, keep public statements careful, monitor the AI narrative daily, and prepare infrastructure and content for each possible outcome - exoneration, plea, or conviction.

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• How do you handle negative coverage from investigative journalism?

  Investigative coverage from major outlets is the most durable reputation problem in this work: the authority signals are strong, AI engines weight the source heavily, and the article tends to rank for years. The response runs on a long horizon and across several channels: factual engagement with the outlet's editorial process where errors exist, daily SERP and AI narrative monitoring, authoritative counter-content covering the broader operating record, and no expectation of a quick fix.

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• How do you manage reputation when an employee becomes a public whistleblower?

  A public whistleblower situation requires legal-led coordination on what can be addressed, strictly non-retaliatory messaging, daily AIQ monitoring across the eight AI engines AIQ currently tracks, active employee engagement across the broader organization, and authoritative owned content covering the company's operating record and any policy changes made. Resolution usually takes months; the digital infrastructure built during the situation stays in place long after.

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• How do you manage reputation when AI generates false crisis narratives?

  Respond in four stages: detect and monitor the false claim with AIQ, trace it to the one or two root source inputs, correct those inputs and publish authoritative content on owned properties, then use the remediation channels OpenAI, Google, and Anthropic offer. Retrieval-based engines can shift within weeks; training-based engines update at their next cycle.

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• How do you manage reputation after executive misconduct allegations?

  Executive misconduct allegations demand unusual restraint in the first week: rapid diagnostic, close legal coordination, and daily AI narrative monitoring, but little public action. The reputation infrastructure built during this period is designed to support either outcome (separation or exoneration) as facts develop.

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