Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle reputation fallout from a viral TikTok or social media post?

  Most viral social posts fade within days without crossing into mainstream coverage, so the first move is a 24-hour assessment, not an immediate response. Legal review identifies platform-policy violations where takedown is available; factual content is prepared but not published; AIQ monitoring tracks whether AI engines absorb the narrative. In the minority of cases that break through, the prepared infrastructure goes live. Restraint in the majority of cases avoids amplification.

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• How do you handle negative Glassdoor reviews during a crisis?

  Handle negative Glassdoor reviews during a crisis with the standard playbook, run faster: a measured employer response on each significant review that acknowledges what is fair and corrects factual errors without escalating; genuine, uncoached employee engagement that builds an accurate aggregate rating over time; owned culture content on the company's own properties; and reporting through Glassdoor's process only for reviews that actually break its policies. Wholesale suppression is rarely possible under Glassdoor's policies, and the attempt usually backfires.

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• How do you manage reputation after a data breach?

  After a data breach, the customer-facing FAQ page on the company's own site is the single most important reputation asset: it becomes the property the press and AI engines cite, and it must be kept current as remediation progresses. Pair it with daily AIQ monitoring for misinformation and continued owned content for the months after the news cycle ends, because breach articles persist in AI engines long after press interest fades.

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• How do you handle reputation when an executive is arrested?

  In the first week after an executive is arrested, the legal posture controls everything, so reputation work is mostly preparation, not action: coordinate with counsel, keep public statements careful, monitor the AI narrative daily, and prepare infrastructure and content for each possible outcome - exoneration, plea, or conviction.

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• How do you handle negative coverage from investigative journalism?

  Investigative coverage from major outlets is the most durable reputation problem in this work: the authority signals are strong, AI engines weight the source heavily, and the article tends to rank for years. The response runs on a long horizon and across several channels: factual engagement with the outlet's editorial process where errors exist, daily SERP and AI narrative monitoring, authoritative counter-content covering the broader operating record, and no expectation of a quick fix.

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