Crisis Scenarios

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How do you handle negative Glassdoor reviews during a crisis?

  Handle negative Glassdoor reviews during a crisis with the same playbook as any time, run at higher tempo: a measured employer response on each significant review that acknowledges fairly and corrects factual errors without escalating; genuine (not coached) employee engagement to build accurate aggregate sentiment over time; owned culture content on the company's properties where stakeholders can find it; and platform reporting through Glassdoor's process only for reviews that actually violate its policies. Wholesale suppression is rarely available under Glassdoor's policies and the attempt typically backfires.

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• How do you handle reputation when an executive is arrested?

  In the first week after an executive is arrested, the legal posture controls everything, so reputation work is mostly preparation, not action: coordinate with counsel, keep public statements very careful, monitor the AI narrative daily, and prepare infrastructure and content for each possible outcome - exoneration, plea, or conviction.

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• How do you handle negative coverage from investigative journalism?

  Investigative coverage from major outlets is the single most durable reputation problem: the authority signals are exceptional, AI engines weight the source heavily, and the article tends to rank for years. The response runs on a long horizon, factual engagement with the outlet's editorial process where errors exist, daily SERP and AI narrative monitoring, authoritative counter-content covering the broader operating record, and no expectation of a quick fix.

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• We’re facing a litigation-related reputation attack. Can you help?

  Yes - litigation-adjacent reputation work is one of our most common engagements. We coordinate every public-facing decision with your counsel and focus on the layers that work without public statements: entity strengthening, authoritative content on owned properties, source-level correction requests on factual errors, compliant Wikipedia work, and continuous search and AI monitoring.

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• How do you manage reputation when an employee becomes a public whistleblower?

  A public whistleblower situation requires legal-led coordination on what can be addressed, strictly non-retaliatory messaging, daily AIQ monitoring across the eight AI engines AIQ currently tracks, active employee engagement at the broader organization, and authoritative owned content covering the company's operating record and any policy changes made. Resolution typically takes months; the digital infrastructure built during the situation persists long after.

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