Crisis Scenarios
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How do you handle reputation fallout from a viral TikTok or social media post?
Rapid assessment of whether the post has actual durability or will fade within days. Legal and platform options. Factual response strategy only where warranted. AI narrative monitoring. Disciplined avoidance of escalation that fuels reach.
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How do you handle negative Glassdoor reviews during a crisis?
Legitimate response strategy on each review, employee engagement to encourage staff to share their experience, factual statements on culture and operations, and platform engagement only on reviews that violate Glassdoor's specific policies.
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How do you manage reputation after a data breach?
Transparent factual content from the company itself, customer-facing FAQ pages, regulatory-aware coverage of remediation steps, daily AI narrative monitoring for misinformation, and continued work as the coverage cycle decays.
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How do you handle reputation when an executive is arrested?
Immediate legal coordination, very careful public statements, daily AI narrative monitoring, governance decisions on continued role, and reputation infrastructure prepared for any post-resolution outcome - exoneration, plea, or conviction.
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How do you handle negative coverage from investigative journalism?
Factual response, transparency on what can be addressed, monitoring of search rank and AI narrative, and authoritative counter-content on owned properties where the investigation contains errors.
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