What results should I realistically expect from ORM in the first 90 days?

Realistic expectations for the first 90 days of a reputation program center on foundation and leading indicators rather than finished outcomes, and a firm that promises dramatic results in a quarter is overpromising. By the end of 90 days you should reasonably expect: the diagnostic complete, with the branded result set, AI narrative, Wikipedia state, and entity signals mapped; the strategy in active execution rather than still on paper; initial entity-signal work delivered, since schema and structured data move relatively quickly; content production launched and building; baseline monitoring active across search and the AI engines; early movement on priority branded queries; and AI narrative monitoring producing enough trend data to see direction. What you should not expect is a fully rebuilt result set or a transformed AI narrative, because the structural work compounds over quarters, not weeks. The honest measure at 90 days is whether the foundation is solid and the leading indicators are pointing the right way. We report exactly that against baseline.