What if we need to scale up or down during the engagement?

Programs can be scaled up or down between renewal periods or by mutual agreement mid-term, and both directions happen regularly in practice. Scope changes are documented as addenda to the Letter of Engagement and take effect at the start of the following billing month, keeping the commercial relationship clean and both sides clear on what is in scope.

When programs typically scale up

• A previously quiet engagement turns active, a news cycle breaks, a transaction is announced, or a significant AI-engine narrative shift is detected
• The diagnostic or early monitoring reveals a larger footprint problem than originally scoped
• A new executive, product, or geography needs to be brought into the program

When programs typically scale down

• The structural work has been completed and the engagement moves into maintenance mode
• A specific campaign or crisis phase ends and the ongoing scope can be reduced

How scope changes are handled

The base engagement provides predictable infrastructure; addenda to the Letter of Engagement provide the flexibility to adjust when the situation calls for more or less. Documenting changes in writing, rather than informally, keeps the engagement clear and avoids ambiguity about what is and is not covered at any point in the program.