Fundamentals
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Why does Google Search matter if people are using AI now?
Google still mediates the majority of stakeholder research, AI engines themselves draw heavily on Google's index, and the same entity infrastructure that wins in Google also wins in AI engines. Google and AI are converging, not competing.
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Do we sign a long-term contract?
Most engagements are 6 or 12 months. Shorter advisory or diagnostic projects are available where the scope fits. We do not run 30-day programs because reputation work runs on Google's timeline.
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A WSJ article about my company dropped this morning – what can I realistically fix by end of week?
By end of week: AI narrative monitoring spun up daily, a factual statement drafted in coordination with PR and legal, accelerated authoritative counter-content into syndication, source-level corrections requested where applicable.
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How does Google determine what shows up when you search someone’s name?
Google synthesizes the name SERP from authority signals, entity recognition, freshness, and structured data, blending Wikipedia, LinkedIn, news, owned bios, and third-party profiles into the page a searcher actually sees.
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What is online reputation management?
Online reputation management is the discipline of shaping how a brand, executive, or organization is represented across Google search, AI engines, Wikipedia, and the sources those engines weight most heavily.
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