Fundamentals

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• Why does Google Search matter if people are using AI now?

  Google and AI search are converging, not competing: most AI engines retrieve in real time from the same web Google indexes and lean on the same authoritative sources Google trusts, so the same signals that win in Google tend to win in AI answers too.

  Read the full answer →
• A WSJ article about my company dropped this morning – what can I realistically fix by end of week?

  By end of week you can have AI narrative monitoring live, a coordinated PR/legal statement drafted, source-level correction requests filed with the outlet, and authoritative counter-content moving into syndication. Full SERP rebalancing takes longer, but the structural response is in place within the first 72 hours.

  Read the full answer →
• Do we sign a long-term contract?

  Most engagements run 6 or 12 months. Shorter advisory or diagnostic projects are available where the scope fits, but we don't run 30-day programs - reputation work runs on the engines' timeline, and 6 to 12 months is roughly what it takes for new content and entity signals to be crawled, re-evaluated, and reflected in search and AI answers.

  Read the full answer →
• How does Google determine what shows up when you search someone’s name?

  Google builds a name search results page by first recognizing the specific person (disambiguating them from others with the same name), then assembling the page from authoritative sources tied to that entity - Wikipedia, LinkedIn, news, the person's own bio, and Knowledge Panel data from Wikidata - with freshness, location, and search history layering on top.

  Read the full answer →
• What is online reputation management?

  Online reputation management is the practice of shaping how a brand, executive, or organization is accurately represented across the digital layers where people form opinions: Google search, the AI answer engines, Wikipedia, the Knowledge Graph, and the authoritative sources those engines synthesize. The work is structural, not promotional.

  Read the full answer →