What is a reputation recovery roadmap?

A recovery roadmap is the document that turns crisis aftermath into a managed program. Target SERP composition specifies what page one for the priority queries should look like at month six and month twelve – which assets should rank, in which positions, with which SERP features. AI narrative goals specify how the eight engines should describe the company or person on the priority prompts, with measurable shifts in source attribution and sentiment. Content production schedule maps owned and earned content by month, with named outlets and topics. Source-level interventions list the Wikipedia edit requests, structured-data fixes, and correction requests planned, with priority order. Peer benchmarks set the comparative targets that make the absolute numbers interpretable. Milestones tie the activities to outcomes the client and the firm jointly own. The roadmap is reviewed monthly against IMPACT and AIQ data and updated as the trajectory develops.