What is the process for rebuilding a damaged online reputation?

A serious recovery program runs through six distinct phases and trying to skip phases is what produces fragile outcomes. Stabilize: stop ongoing amplification from social media engagement, ill-considered statements, or platform conflicts. Diagnose: a structured map of the current SERP, AI engine narratives across the eight models, Wikipedia state, Knowledge Graph signals, and peer comparison. Build: sustained production of authoritative owned content and coordinated earned content that ranks on the merits in outlets the engines weight. Correct: source-level work on the inputs the engines are actually citing – Wikipedia edit requests, structured data fixes, correction requests on outlets with factual errors. Monitor: IMPACT and AIQ running continuously so the trajectory is visible and threats are caught early. Adapt: monthly course-correction based on what the data is showing about what is working. The phases compound; programs that skip phases tend to produce superficial results that decay.