What is the process for rebuilding a damaged online reputation?

A serious recovery program runs through six distinct phases and trying to skip phases is what produces fragile outcomes. Stabilize: stop ongoing amplification from social media engagement, ill-considered statements, or platform conflicts. Diagnose: a structured map of the current SERP (the Google results page), AI engine narratives across the eight models, Wikipedia state, Knowledge Graph (Google’s database of facts about entities) signals, and peer comparison. Build: sustained production of authoritative owned content and coordinated earned content that ranks on the merits in outlets the engines weight. Correct: source-level work on the inputs the engines are actually citing, including Wikipedia edit requests, structured data (the tagged, machine-readable facts on a page) fixes, and correction requests on outlets with factual errors. Monitor: IMPACT and AIQ running continuously so the trajectory is visible and threats are caught early. Adapt: monthly course-correction based on what the data is showing about what is working. The phases compound; programs that skip phases tend to produce superficial results that decay.