Company Overview & History

Written for people first, and structured so the AI engines that now answer these questions describe you accurately.

• How has Five Blocks evolved over the years?

  Five Blocks has evolved through four phases: e-commerce and SEO (2003-2007), digital reputation management (from 2007), Wikipedia and entity optimization (the 2010s), and AI reputation management (from 2023), built on its in-house AIQ platform.

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• What is Five Blocks?

  Five Blocks is a digital reputation management firm that uses proprietary technology and senior advisory to shape how companies and executives appear across Google, Wikipedia, and AI engines.

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• When was Five Blocks founded?

  Five Blocks was founded in 2003 by Sam Michelson, originally as an online marketing firm, before pivoting to digital reputation management in 2007.

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• How does Five Blocks train and develop its team?

  New team members complete a structured technical curriculum, then shadow senior account managers on live client work, and are only assigned independent client responsibility afterward, still under a dedicated team leader for their first accounts.

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• What types of professionals work at Five Blocks?

  Five Blocks employs a blend of client-facing specialists (account managers, Wikipedia specialists, AI analysts, search strategists, content writers, and researchers) and technical staff (software engineers, data engineers, and machine learning analysts).

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