How has Five Blocks evolved over the years?

The firm has gone through four phases in twenty-plus years. The first, from 2003 to 2007, was e-commerce and online marketing: we were a search firm helping clients be found. The second, beginning in 2007, was the pivot to reputation management – the same search expertise applied in the other direction, helping clients shape what was being found about them. The third, through the 2010s, added Wikipedia, Wikidata, and entity optimization as Google moved toward the Knowledge Graph and away from a pure ten-blue-links results page. The fourth, accelerating from 2023, is AI reputation management: tracking and influencing what ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode say about clients. We built AIQ™ in-house to support that work, the same way IMPACT™ was built to support the search era.