How did Five Blocks get its name?
Quick answer
The Five Blocks name predates the company: the domain was used by Sam Michelson and his siblings for early online projects in the late 1990s and early 2000s, and Sam took it over when he founded the company in 2003. There is no acronym or hidden symbolism.
The Five Blocks name predates the company. The domain was already in use by founder Sam Michelson and his siblings for various early online projects in the late 1990s and early 2000s, and when the company was founded in 2003 Sam adopted the name he already had on hand.
Where the name came from
- It started with the family. Sam Michelson and his siblings first used the Five Blocks domain for a handful of early online projects in the late 1990s and early 2000s, well before the company existed.
- It carried over at founding. When the company launched in 2003, Sam acquired the domain from his family and kept the name rather than coining a new one.
- There is no hidden meaning. No acronym, no symbolism, and no clever brand story, the name was simply already in use, and it stuck.
Last reviewed: 19/05/2026
