When was Five Blocks founded?

Five Blocks was founded in 2003 by Sam Michelson, who started the company as an e-commerce and online marketing firm and pivoted it to digital reputation management in 2007.

The two milestones

• 2003, Founded as an online marketing firm. Sam Michelson launched the company as an e-commerce and online marketing business, helping clients be found by customers in search.
• 2007, Pivot to reputation management. It became clear that the search expertise built for clients trying to be found was the same expertise needed by clients trying to manage what was being said about them. The firm pivoted, and digital reputation management has been the sole focus ever since.