What is Five Blocks?

Five Blocks is a digital reputation management firm founded in 2003 and headquartered in New York. We work with Fortune 500 companies, financial institutions, law firms, public affairs firms, and high-profile individuals across five continents. The work spans three layers of the modern reputation stack: Google search and SERP features (the Google results page and the boxes, panels, and answers on it, tracked at scale through our IMPACT™ platform), Wikipedia and Wikidata (where we do disclosed COI editing on behalf of clients), and the AI answer engines (ChatGPT, Gemini, Copilot, Perplexity, Claude, Grok, Google AI Overviews, and Google AI Mode) that increasingly mediate what people learn about a company before they ever click a link. Our approach is Track / Analyze / Impact: diagnose the current state with data, find the sources actually shaping how a company is seen, then work on those sources rather than on the search results people see.