How does Google disambiguate entities with similar names?

Google disambiguates entities that share a name by assembling enough context to be confident which one a query means, and the reputation work is about supplying that context cleanly. Several mechanisms combine. Contextual signals – the industry, location, role, and associated topics that consistently appear around the entity – help Google place it. Structured data, especially sameAs links from a schema-marked entity home, explicitly ties an identity to its authoritative profiles. Wikipedia disambiguation pages and distinct articles separate same-named subjects. And Wikidata assigns a unique identifier that gives each entity an unambiguous anchor regardless of name overlap. When these signals are strong and consistent, the systems resolve confidently; when they are thin, two same-named people get conflated or one gets fragmented. For a client with a common name or a namesake, we build dedicated, schema-marked owned properties and distinct authoritative citations to give Google the context it needs, and verify the result with AIQ™.